How to Become a True Authority Through Thought Leadership with Verity Craft
Verity Craft is an entrepreneur, writer, consultant, speaker (and musical theatre nerd!) based in Auckland, New Zealand. Together with founder Christina Wedgwood, she’s built content agency Intelligent Ink into the experts on thought leadership content in New Zealand.
For Verity, there’s nothing better than working with people who are passionate about improving their corner of the world (and nothing worse than random capital letters in the middle of sentences!). Her career has seen her work with hundreds of businesses, brands, and champions of industry who also believe in better – developing and leveraging clients’ expertise into exceptional content that positions them as authorities in their industries.
“To me, better means leading the conversation; not just doing what’s always been done, or saying what’s already been said. Better means adding value for the people you’re here to serve – it means serving them up something extraordinary.”
In this podcast with Debra Chantry-Taylor (Professional EOS Implementer & Entrepreneurial Leadership & Business Coach), she talks about how you can use thought leadership to become a true authority. She gives examples of what to do & what not to do, as well as tips for how you start on your better-thinking journey.
She is based in New Zealand but works with companies around the world.
Her passion is helping Entrepreneurs live their ideal lives & she works with entrepreneurial business owners & their leadership teams to implement EOS (The Entrepreneurial Operating System), helping them strengthen their businesses so that they can live the EOS Life:
- Doing what you love
- With people you love
- Making a huge difference in the world
- Bing compensated appropriately
- With time for other passions
She works with businesses that have 20-250 staff that are privately owned, are looking for growth & may feel that they have hit the ceiling.
Her speciality is uncovering issues & dealing with the elephants in the room in family businesses & professional services (Lawyers, Advertising Agencies, Wealth Managers, Architects, Accountants, Consultants, engineers, Logistics, IT, MSPs etc) - any business that has multiple shareholders & interests & therefore a potentially higher level of complexity.
Let’s work together to solve root problems, lead more effectively & gain Traction® in your business through a simple, proven operating system.
Find out more here - https://www.eosworldwide.com/debra-chantry-taylor
