Sarah Thomas

Owner and Chief Email Marketing Strategist at Tierra Marketing Co., a consultancy dedicated to helping sustainable and impact-driven brands grow their revenue and amplify their mission through strategic, data-backed email marketing.

With over 12 years of experience in email marketing and CRM, I partner with PADI as their Global Growth & Email Marketing CRM Program Manager, leading high-converting email strategies for one of the world’s most recognised adventure travel brands. In addition to PADI, I help brands turn email into one of their most profitable marketing channels — without resorting to pushy sales tactics.

Specialising in lifecycle automation, segmentation, and customer engagement strategies, I collaborate with conscious businesses to design thoughtful, intentional email strategies that align with their values while increasing long-term customer loyalty. Passionate about conscious consumerism, mindful marketing, and sustainable business growth, I am committed to helping brands build meaningful relationships with their audiences.