Lena Ridley

Lena grew up in Canberra with an entrepreneurial father 👨‍💼 who sparked her curiosity about how businesses work and grow 📈. This passion led her to pursue a business degree 🎓 and an MBA 🎯—though she quickly realised that real-world business challenges aren’t always solved by theory alone.

💡 Over 26+ years, Lena has:
✅ Started or been a partner in four businesses 💼
✅ Worked in, on, and with hundreds of professional practices across Australia 🌏
✅ Experienced firsthand the frustrations and challenges business owners face daily 😩

🔹 In her last business, Lena was introduced to EOS and worked with an EOS Implementer to embed the system successfully.
🔹 She loved the transformational benefits so much that she’s now helping other business owners and leadership teams succeed with EOS! 🚀

📍 Based in Sydney with clients both in Australia and overseas.

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🎓 Lena’s Qualifications:
📌 Executive MBA – University of New South Wales, Australia
📌 Graduate Diploma in Vocational & Workplace Training – UTS, Australia
📌 Bachelor of Business (Management & International Business) – Charles Sturt University, Australia